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Saucony

Our Brands > Saucony

Saucony exists for the athletic spirit within all of us. Committed to producing top-quality running and walking shoes that elevate the athlete’s experience, Saucony is a powerhouse in the footwear industry.

Founded in 1898, Saucony’s earliest roots trace back to the banks of the Saucony Creek in Kutztown, Pennsylvania, where the first 2-storey brick factory was situated.  The word Saucony comes from the Lenni Lenape Native American word “saconk,” meaning “where two rivers run together”. Inspired by the original location on the Saucony Creek, the logo represents a running river marked by three boulders.

Within 12 years of opening the first factory, Saucony were producing more than 800 pairs of shoes a day. In 1977, Saucony shoes were awarded “Best Quality” in Consumer Reports magazine.

Saucony quickly went from the serious runner’s best kept secret to the most sought-after running shoe of the time, and has since won numerous awards for their designs, comfort levels and athletic innovation.

Today, Saucony is synonymous with high-performance footwear, and is a leading global running lifestyle brand that fuses performance, innovation and style.

RCG has been distributing the Saucony brand in Australia and New Zealand since December 2013. As a premium running and heritage brand, it can be found in premium retailers including RCG’s own TAF, Podium and Platypus channels.