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Hype DC

Our Brands > Hype DC

Hype DC has set the standard for sportswear retail in Australia. Not just a retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.

Our dedication to preserving these key elements has created a multi-channel shopping experience unmatched in the Australian marketplace.

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