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Dr. Martens

Our Brands > Dr. Martens

A representation of rebellion and free-thinking youth culture, the Dr. Martens brand has transformed itself from a men’s reliable work boot to a popular range of lifestyle footwear for men, women and children.

The brand was founded in 1960 as a collaboration between Bill Griggs, an English boot maker, and Dr Martens and Dr Funck, a pair of German inventors who invented an air-cushioned sole in response to a skiing injury. The boots’ comfort levels were unsurpassed, and ensured the brand’s popularity.

When the subculture of free-thinking individualism exploded during and after the 50’s, Dr. Martens became cemented on the world stage as a fashion statement of style-conscious rebellion.

In 1989, AGL obtained the right to be the first Dr. Martens manufacturers outside of the UK, which they did in their Dunedin factory for several years. AGL is the exclusive distributor of Dr. Martens in Australia and New Zealand.